I think you're right. I also think that's where the culture of learning is really powerful. You do need to set the expectation ahead of time that the real objec

I think you're right. I also think that's where the culture of learning is really powerful. You do need to set the expectation ahead of time that the real objective is learning or validated knowledge. I have a company and we set goals, but our overarching goal is to learn. If we fail at meeting a metric there is always something to learn and take forward to the next attempt. The only failure we define as a company is not setting your goals high enough to push yourself, or not taking your learning forward. That's how you build a culture that is willing to take risks. Defining failure as not meeting your metrics isn't productive.