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So, in my hometown of Austin, Texas, there are numerous billboards which once had advertisements, which in recent years go unused. Typically they will put up a
by rossdavidh 8y ago
So, in my hometown of Austin, Texas, there are numerous billboards which once had advertisements, which in recent years go unused. Typically they will put up a public service announcement or just a random piece of art, but it's clear they'd rather be renting it to a paying customer. I am suspicious of the idea of a billboard "boom".
- SippinLean 8y agoAnecdotal evidence may be unreliable due to cherry-picked or otherwise non-representative samples of typical cases.
- glibgil 8y agoTrue, but “boom” has a meaning. The Austin market looks like a bust. Could it be that a company that sells outdoor ads is pushing a narrative?
- reaperducer 8y agoIt could also be that the entire world isn't Austin.
- glibgil 8y ago> It could also be that the entire world isn't Austin I'm saying that it is. If the Austin outdoor ad market looks weak, anecdotally, then it is probably weak everywhere and this article is a lie. Why can't the article just be a lie? That seems like a better use of everyone's time. Just assume the article is a lie and move on
- rossdavidh 8y agoYeah that was my exact thought; this looks like a puff piece paid for by a billboard company. But, I have no proof of that, because how could I, but it smells fishy.
- partiallypro 8y agoCould be from mismanagement of the company that runs the billboards. People don't just call in and ask (usually) and want to buy a spot...you have a sales team and they go out and sell them spots.
- soared 8y agoPSAs are used by marketers to a/b test performance, so those likely were still from a paying customer.
- lozaning 8y agoHow does that work though? There's a giant billboard by me that has a daddy slime monster and a son slime monster and it says something along the lines of "Take time to be a dad today". How does a marketing company go about measuring the impact that billboard has on how many dads spent more time being dads?
- soared 8y agoYou have a location in Denver and one in Boulder. Buy a billboard outside of each town, but outside of Denver put up a PSA and outside of Boulder put a real ad. Look at revenue growth between stores 1 year later and you can see the impact of a billboard. Oversimplified of course, and this doesn't work with 2 locations, but with 200 you can start to make more solid conclusions. (I use PSAs to test digital marketing so I'm sure its different, but you pretty much just use PSAs as a control group)