I think there's a lot of misunderstanding here. Sure it's a large number but ultimately it's a testament to how Enterprises increasingly understand the critical

I think there's a lot of misunderstanding here. Sure it's a large number but ultimately it's a testament to how Enterprises increasingly understand the criticality of customer satisfaction. In other words, Enterprises can be flying blind if they don't understand what's going on and it's actually very valuable to control the most popular platform used for understanding customers. Put another way, this is a little bit like Microsoft buying LinkedIn but instead of focused on the network of who works where it's focused on the network of Enterprise knowledge about their customers. Aka a key piece of CRM.