In practice, Amazon is where people who will actually pay money for your book are. e.g. Smashwords does a much better rate, but nobody gets much sales. Foundi

In practice, Amazon is where people who will actually pay money for your book are. e.g. Smashwords does a much better rate, but nobody gets much sales. Founding an ebook store is easy. The hard part is getting the readers who will pay money to come to it - Amazon's completely succeeded here.