His book is fairly good and well-written, but I know what you mean. I'm currently helping an author who wants to write a book and make some money with it (she

His book is fairly good and well-written, but I know what you mean. I'm currently helping an author who wants to write a book and make some money with it (she wrote books in the past and worked with publishers). I explained to her how the self-publishing business works and she also had the same reaction. It's possible to write high-quality content and get fairly compensated, but you should definitely know that most people seem to be content with sub-par books. The average quality is really bad and people seem to like it (e.g. another very profitable niche: erotic books, Shades of Grey is just one of many of them). Amazon is very generic. If you want to build an audience, you should stick to Facebook, Instagram, Pinterest, Snapchat, Slack/chat groups, write a blog, do vlogs and videos, organize local and offline groups, events and other methods. You can then build a whole community around a niche and sell way more than a book. This is also what I've recommended to her because this is how you build high-quality communities.