Perhaps it is, but the author's argument appears to be that corporate virtue signalling is bad because it is hypocritical. Examples: B&J despite parent corporat

Perhaps it is, but the author's argument appears to be that corporate virtue signalling is bad because it is hypocritical. Examples: B&J despite parent corporation's cream, Qantas vs. work rights, and though not mentioned in the article, probably the same deal for Nike. And to be fair, there is a point there: corporations will back progressive social ideas that explicitly aren't anti-capitalist.