3 ms·

> Who cares? Antitrust doesn't exists to protect companies, it exists to protect consumers. Is that not exactly what that example is about? I, as a consumer, w

by Vinnl 8y ago

> Who cares? Antitrust doesn't exists to protect companies, it exists to protect consumers. Is that not exactly what that example is about? I, as a consumer, will not be able to experience their super-cola.

ucaetano 8y ago
Again, who cares? Consumer protection isn't about letting you taste some weird cola. It is about price. Read the Supreme Court's definition.
- Vinnl 8y ago
  But even then: if coca cola can prevent competitors from emerging, that removes downwards price pressure for them, so prices rise?
  - ucaetano 8y ago
    It isn't if the can, it is if they do. And it doesn't seem like they do, there is plenty of competition in the non-alcoholic drink space.