It's been an incredibly astute comms strategy from Greenpeace. They made this film, then did a deal with Iceland (who were keen to reposition themselves as a su

It's been an incredibly astute comms strategy from Greenpeace. They made this film, then did a deal with Iceland (who were keen to reposition themselves as a supermarket with green credentials). Both parties admitted they knew it would be "bannned" by Clearcast. Greenpeace are now riding the inevitable public outrage by drip releasing their palm oil research to put huge public pressure on big brands. It's very impressive.