A company shrinking is only a problem for a certain kind of shareholder. Employees may be perfectly happy to retire or move on to new jobs as the company gradua

A company shrinking is only a problem for a certain kind of shareholder. Employees may be perfectly happy to retire or move on to new jobs as the company gradually reduces its workforce while remaining true to its core business, for which there is a gradually decreasing demand. As an example, I believe there are some car manufacturers who have stated that rather than diversify into electric cars they intend to stick with internal combustion engines for as long as there is demand, then close down. It seems like a reasonable plan to me. Some investors will be happy with the larger short-term profits that derive from not having to invest in a struggle to go electric, which they'd probably fail at anyway. Other investors can sell their shares and reinvest elsewhere.