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I saw a video on youtube saying that the bump in prices is because sales are slowing down year over year. I have a bunch of Apple devices but haven't updated t

• jama211 8y ago
  They're also probably reaching market saturation of who will likely buy their devices - there's a limit at some point. It's analogous to Facebook, which isn't growing it's user base much anymore because they have already have just about everyone on the social internet outside of China with an account. At some point, there just isn't more humans in your market sector. Wall street cares about growth, and Apple knows they're growth in device numbers is going to slow - so the way you make more money is to make your devices more expensive. They did this, and that's why their revenue and profit is still rising even though the sales numbers are not. They don't want to report the sales numbers of iPhones anymore because they know they won't go up, so they'll just show revenue and profit instead because they're confident there's still growth there. Other manufacturers such as Samsung and Google already don't release sales numbers, it was actually outside of the norm that Apple used to share these.