2 ms·

" Why is the market so disfunctional that a single company has effectively swallowed all competition?" In most places there just isn't any competition really.

" Why is the market so disfunctional that a single company has effectively swallowed all competition?" In most places there just isn't any competition really. It's a brand war. Coke taught the locals to love Coke. And so they do. It's more of a mind share / branding monopoly - although there are some issues with distribution as well.

smt88 8y ago
It's not a brand war in a lot of places. Coke is notorious for getting favorable deals (e.g. water rights) from local governments that give them effective monopolies.
- ucaetano 8y ago
  Every beverage company does the same (see Nestle).