The point is to figure out how to offer the right package to the right people (I was responding to a question asking about targeting and segmentation) to maximi

The point is to figure out how to offer the right package to the right people (I was responding to a question asking about targeting and segmentation) to maximize profits. It's not a question of affording to create them. Mind you I'm not endorsing this approach. But it does make a lot of money.