What I find more amazing is that they'd lived with a booking process that just didn't convert well for years and no one had ever questioned it. A good UX devel

What I find more amazing is that they'd lived with a booking process that just didn't convert well for years and no one had ever questioned it. A good UX developer are worth their weight in gold, it is just hard to get people to recognize the difference between an HTML designer and a UX professional that works with metrics, focus groups and A/B testing. They see 40hr for a designer and 200hr for a UX developer and they go with the designer. When in reality they are separate and complimentary disciplines.