3 ms·
People don't buy products or services. They buy better versions of themselves or their businesses. They buy the results promised not the method to delivering t
by hhw3h 8y ago
People don't buy products or services. They buy better versions of themselves or their businesses.
They buy the results promised not the method to delivering the results.
- kyriee 8y agoI agree with the general sentiment, but this idea has its limits: people also purchase loot and other digital products compulsively. I don't believe they do it to be « better versions of themselves ».
- tlb 8y agoI think this is the exact motivation. They believe they'll be better version of themselves with some more in-game bling. Presumably you wouldn't consider them better, but what matters is that the buyers themselves believe the blingier-but-poorer version 2 will be better. I don't think in-game loot is more bogus than IRL loot like designer handbags or alloy rims. At least in-game loot doesn't end up in landfills.
- kirkules 8y agoThis is sort of true... but when people don't understand the results promised, the name of the method to delivering the results becomes a proxy; this is one of the functions of buzzwords in marketing.