Anecdotally, it seems like the strongest driver for buying things is personal experience outside of marketing. Something happens to you at work, at school, or i

Anecdotally, it seems like the strongest driver for buying things is personal experience outside of marketing. Something happens to you at work, at school, or in a relationship, that makes you think "I'm not good enough", and you try to solve it by buying something. But BI isn't going to be able to divine that... at least not without some kind of always-on listening device.