True. It's more like "ONE half of America has traded their old Main Street for a Walmart", and "the OTHER half of America is using an Amazon distribution cente

True. It's more like "ONE half of America has traded their old Main Street for a Walmart", and "the OTHER half of America is using an Amazon distribution center in the next state over". I'm not sanguine that Americans would pay fair-trade prices for household products. (And to be completely fair, there's certainly a half of America that just couldn't afford to pay the prices even if they wanted.)