in psych, "coding a survey" _can_ mean "tagging qualitative survey responses against a list of traits (called the codebook)" rather than "writing computer code

in psych, "coding a survey" _can_ mean "tagging qualitative survey responses against a list of traits (called the codebook)" rather than "writing computer code to present a survey". GP may have meant that although Qualtrics provides tools for this process, it was easier to just do it by hand.