> targeting their weaknesses, showing them images that associate the product with happy families, etc. This part is explored really well in The Century of Self

> targeting their weaknesses, showing them images that associate the product with happy families, etc. This part is explored really well in The Century of Self documentary. It describes how Madison Avenue used new psychology concepts and Baby Boomer individualism to invent modern advertising. https://en.wikipedia.org/wiki/The_Century_of_the_Self https://en.wikipedia.org/wiki/The_Century_of_the_Self