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What I find more amazing is that they'd lived with a booking process that just didn't convert well for years and no one had ever questioned it. They just spent
by SteveEvans 16y ago
What I find more amazing is that they'd lived with a booking process that just didn't convert well for years and no one had ever questioned it. They just spent more and more cash trying to raise traffic and traffic quality. Small investment in the UX and they're in the money... (this is a big household name holiday company in the UK).
- kls 16y agoWhat I find more amazing is that they'd lived with a booking process that just didn't convert well for years and no one had ever questioned it. A good UX developer are worth their weight in gold, it is just hard to get people to recognize the difference between an HTML designer and a UX professional that works with metrics, focus groups and A/B testing. They see 40hr for a designer and 200hr for a UX developer and they go with the designer. When in reality they are separate and complimentary disciplines.