3 ms·
>0.1% of them will buy a $100 package once. 0.01% of them will buy a $9.99 package three thousand times. The first group is worth $1MM, the second $3MM. I thin
by rhizome 8y ago
>0.1% of them will buy a $100 package once. 0.01% of them will buy a $9.99 package three thousand times.
The first group is worth $1MM, the second $3MM. I think it's likely you'd be able to afford to create both packages, regardless of what time any of your players take the bus.
- CalRobert 8y agoThe point is to figure out how to offer the right package to the right people (I was responding to a question asking about targeting and segmentation) to maximize profits. It's not a question of affording to create them. Mind you I'm not endorsing this approach. But it does make a lot of money.