Executives don’t have private lives. They are corporate avatars, and their actions are inevitably cast back on the organization. Zuckerberg built a business on

Executives don’t have private lives. They are corporate avatars, and their actions are inevitably cast back on the organization. Zuckerberg built a business on encouraging people to move private conversations into the public sphere, so he’s likely keenly aware of this. Associating the Oculus brand with r/The_Donald was probably not one of the PR goals for that quarter so it makes sense that this was a business problem that is relevant professionally. What surprised me more in this piece was that he supposedly forced Luckey to sign a statement that was clearly factually wrong? That just seems like a way to extend the PR cycle. I suspect Luckey tried to have it both ways and got caught but I guess the court case will figure it out.