I just did that today, for a podcast I follow. I usually say "no" to popup surveys on web sites but if it's anybody I have any kind of business or consumer rel

I just did that today, for a podcast I follow. I usually say "no" to popup surveys on web sites but if it's anybody I have any kind of business or consumer relationship with I'm usually more than happy to spend 10-15 minutes on a survey. Why? * Help products/companies I like to improve * Help products/companies I dislike to get less bad * Increase the chances that the product/company will skew towards my preferences * Hope someone might answer my questions some day (reciprocal altruism) * Basic decency, helpfulness * In rare cases, curiosity as to what the questions will be