It's usually a wholesale deal like what those MVNO are getting for the initial period of a new car and then car owners pay for the full service price later. The

It's usually a wholesale deal like what those MVNO are getting for the initial period of a new car and then car owners pay for the full service price later. The Big three wireless carriers want those IoT contacts as much as the automotive manufacturers, since those are also counted as subscribers and generating recurring revenues.