I think to understand such phenomena we have to ask another "why?" Why is it a profitable path for people who have no hands-on-expertise to be trite advice guru

I think to understand such phenomena we have to ask another "why?" Why is it a profitable path for people who have no hands-on-expertise to be trite advice gurus spouting untestable platitudes at conferences and through blog posts? And I think the reason is because there is a huge community of, for lack of a better word, "stupid" self-help consumers who are always looking for a new simplistic panacea, and forgetting the one they read 5 months ago. Everybody wants a guru to give them a magic formula for success. But the reality is the reason a Zuckerburg suceeds is largely luck, or a Buffet succeeds is largely just innate skill and a methodical lifestyle of reading public financial statements. No number of blog posts will make you Steve Jobs.