Humans are strongly wired to evaluate differences between humans, and advertisers are skilled at creating the signals that humans use to evaluate. But they don

Humans are strongly wired to evaluate differences between humans, and advertisers are skilled at creating the signals that humans use to evaluate. But they don't have to work too hard. "Influencers" can be created virtually out of thin air. Simply say "this is an influencer", and in the absence of contrary signals many people will treat them as such. (We've all heard of a NOT famous person hiring friends to pretend to be paparazzi when they go out somewhere, fooling people who see them, being introduced to someone "famous" that we've never heard of, etc., etc.)