It's moved onto dopamine triggers of course, but even simple website "stickiness" I think may be an example of the kind of embedding you mention. Engage long en

It's moved onto dopamine triggers of course, but even simple website "stickiness" I think may be an example of the kind of embedding you mention. Engage long enough and when the brain says "I engage with this site" it becomes self-fulfilling and engagement has no set end point.