I think in every generation there are those who turn their back on it all. This has been going on since at least the 60's with the Hippie movement. Countercultu

I think in every generation there are those who turn their back on it all. This has been going on since at least the 60's with the Hippie movement. Counterculture has been a thing since (psychological[1]) advertising has been a thing. There will be no point at which society as a whole flips against it - the sad truth is that advertising works, really well, and most people happily sign up to this lifestyle. The war for your headspace is a hell of a lot better than the wars that came before it. The 'woke' (or whatever term you'd prefer) generation is never coming - but there will be people within every generation that turn their back on advertising and the promises it makes. 1: As in advertising that targets our desire to be happy/powerful etc. rather than merely describing the product. Watch Century of the Self documentary for more information on how this form of advertising came to be.