I’m really concerned that I never heard of those brands before. Besides the obvious annoyance caused by these ads, is there any guarantee those no-name products

I’m really concerned that I never heard of those brands before. Besides the obvious annoyance caused by these ads, is there any guarantee those no-name products (as far as I’m aware none of them are a household brand at least not in the UK) are safe? I can see shady fly-by-night operations using these “influencers” to shill their dangerous & non-compliant shit and possibly get people hurt. Sure, they can also be buying conventional ads but (I hope) most people are wise enough not to fall for them or at least carry out due diligence where as it being posted by a “friend” (I’d say anyone that sells out their followers isn’t really a friend) inherently gives it legitimacy. We’ve already got this situation with multi-level marketing schemes using social media to shill their garbage (most is crap, and some is outright dangerous with multiple reports of nasty side-effects) and con new victims, I’d rather not see this expand even more.