So nanoinfluencers are people with small following on social media that are given free products in return of advertisement. Reminds me a type of sponsorship in

So nanoinfluencers are people with small following on social media that are given free products in return of advertisement. Reminds me a type of sponsorship in sports and hobbies. The brands or shops select some individuals and give them access to their collection at advantageous price (say -30% of retail price, but not free), in exchange of simply wearing or using the stuff. Similar idea of "influencers" as advertisement platforms. Next step: startup providing an API for influencers as a service.