This is a hot take, but Qualtrics seems like one step lower than a full-blown CMS that collects the same data but doesn't manage web pages or content (this incl

This is a hot take, but Qualtrics seems like one step lower than a full-blown CMS that collects the same data but doesn't manage web pages or content (this includes automated management and 'personalization' based on statistics you collect), e.g. Sitecore or Adobe Experience Manager, two big, leading CMS products.