It's not the "rolling out surveys" part that's considered valuable, it's the "data" part. These companies don't just drop a survey creation UI down and get $8B.

It's not the "rolling out surveys" part that's considered valuable, it's the "data" part. These companies don't just drop a survey creation UI down and get $8B. They collect data, lots of it, and provide services around that data. The survey is just one mechanism they use to do that.