Wouldn't have to be blockchain, of course. What I was wanting would be 'somewhere' all podcast players could write back what you've been doing with them. Of cou

Wouldn't have to be blockchain, of course. What I was wanting would be 'somewhere' all podcast players could write back what you've been doing with them. Of course the "global podcast tracking organization" could spontaneously form and expose a ReST service to correlate the same data. Then undoubtedly would need some funding, so maybe charge advertisers for access. Just liked the lighter weight initial idea of building the ledger and then leaving the advertisers/public to decide what to do with it. Or to look at it another way - open-source "Nielsen-like" data, created solely for consumption of digital media. Although cost of implementation is far lower (don't have to install boxes on TVs, or ask what adverts you saw in the paper) - but still we just seem to have proprietary stuff and a bazillion cookies on every website.