I agree with you: if the subscription has to be by the user, the subscribed entity is managed like other contacts and I never get unsubscribed messsges/requests

I agree with you: if the subscription has to be by the user, the subscribed entity is managed like other contacts and I never get unsubscribed messsges/requests I would surely like to subscribe to the info that actually matters to me directly (conceptually opposite to “following feeds” on twitter). Completely personalized information and without installing one more app for every subscribed entity.