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Your checkout page looks nice and simple. I only have a few tips: a) you can emphasize the total price (by perhaps increasing font or having it in a different c
by paraschopra 16y ago
Your checkout page looks nice and simple. I only have a few tips: a) you can emphasize the total price (by perhaps increasing font or having it in a different color). Also, research has shown that #1 reason of cart abandonment is extra shipping costs. Visitors generally prefer to pay only what they think products costs. So, perhaps you can make that clear on the product pages itself (to set the right expectation). Also, perhaps you can minimize 'Coupon Code' tab and 'Newsletter' tab by default as it is not relevant to checkout.
- tony584 16y agoThis is also great advice -- thank you so much. These are things I did not realize when I designed the site. I do feel as if shipping costs are a real killer, I just cannot afford to ship for any less. I actually had someone email me telling me that my shipping was a rip-off and that I should do $1.99 flat rate or free shipping. Truth is, I sometimes lose money on shipping if I'm sending priority across country. Thanks again, I'm going to make these changes and watch my abandonment rate.