Customers won't pay money in the first place to use a service if it may vanish out from under them? I expect a cloud service provider not to offer a service unl

Customers won't pay money in the first place to use a service if it may vanish out from under them? I expect a cloud service provider not to offer a service unless they think it is going to be profitable, and I expect them to continue to offer it even if it turns out not to be profitable, because otherwise I will take my business to a cloud service provider that will give me that guarantee.