2 ms·

I own http://www.chicagoteagarden.com http://www.chicagoteagarden.com - I'm using Ubercart for the checkout page. We don't have a huge amount of cart abandonmen

by tony584 16y ago

I own http://www.chicagoteagarden.com http://www.chicagoteagarden.com - I'm using Ubercart for the checkout page. We don't have a huge amount of cart abandonment but I'm wondering if you see room for improvement as far as the UI goes. Thanks! My email is tony@chicagoteagarden.com

aresant 16y ago
I'd throw in a couple of comments on this one - I'm looking specifically at cart/checkout: a) Including the product picture again in the "Cart Contents" overlay provides better process continuity, and that usually results in better conversion. b) Push all of your fields to the left side of the page in "Delivery Info" and "Billing Info" - that will put those fields directly into the hot-zone of attention where users spend the most time looking - the less you make your users work the higher your conversion rate. c) The page width is a little off in IE8 and FF creating a horizontal scroll bar in 1024x768 at the bottom of the page, this is one of those tiny little professionalism issues that people can subconsciously pick up on and ruins a sale - even if you're only seeing <10% of visitors in that resolution. d) Under payment method you have a floating radio button but no options - I'd remove the radio button, and position the VISA / MC / etc logos into the cart box. e) Showing an SSL certificate and reinforcing security heavily around where users are actually entering credit card info can result in huge gains - more on that here http://conversionvoodoo.com/blog/2010/07/proper-placement-of-trust-logos-can-make-a-huge-difference-in-conversion-rate/ http://conversionvoodoo.com/blog/2010/07/proper-placement-of... Good luck!
- tony584 16y ago
  Thanks a lot! This is really helpful. You are right, I will definitely look into the 1024x768 scrollbar issue I did not know about that one. All of the other issues are also now on my to-do list. Thanks for the great advice. Cheers to better conversion rates!
paraschopra 16y ago
Your checkout page looks nice and simple. I only have a few tips: a) you can emphasize the total price (by perhaps increasing font or having it in a different color). Also, research has shown that #1 reason of cart abandonment is extra shipping costs. Visitors generally prefer to pay only what they think products costs. So, perhaps you can make that clear on the product pages itself (to set the right expectation). Also, perhaps you can minimize 'Coupon Code' tab and 'Newsletter' tab by default as it is not relevant to checkout.
- tony584 16y ago
  This is also great advice -- thank you so much. These are things I did not realize when I designed the site. I do feel as if shipping costs are a real killer, I just cannot afford to ship for any less. I actually had someone email me telling me that my shipping was a rip-off and that I should do $1.99 flat rate or free shipping. Truth is, I sometimes lose money on shipping if I'm sending priority across country. Thanks again, I'm going to make these changes and watch my abandonment rate.
mattblalock 16y ago
Just a couple notes I picked up: I don't see any security mentions anywhere. No SSL banner, no BBB, nothing. You could really use some sort of symbol, even a CC symbol would gain some trust. You have a little press, get those mentions up towards the front of your website. Take advantage of that goodwill and trust. Getting the cart contents, or really just a reminder to checkout, to the top or the left navigation could increase conversions. I've found that a thumbnail image of the customers cart contents in the left or right navigation gets the most clicks to checkout. Hopefully you get more awesome advice!
- tony584 16y ago
  Thanks! This is awesome. I'm sure i can twist drupal + ubercart's arm to make the image preview thing happen. I do get a free SSL banner from Authorize.net so I should definitely sort that out. I've gotten so many good actionable ideas. Thanks a gain and have a great day!

by tony584 16y ago

aresant 16y ago

I'd throw in a couple of comments on this one - I'm looking specifically at cart/checkout: a) Including the product picture again in the "Cart Contents" overlay provides better process continuity, and that usually results in better conversion. b) Push all of your fields to the left side of the page in "Delivery Info" and "Billing Info" - that will put those fields directly into the hot-zone of attention where users spend the most time looking - the less you make your users work the higher your conversion rate. c) The page width is a little off in IE8 and FF creating a horizontal scroll bar in 1024x768 at the bottom of the page, this is one of those tiny little professionalism issues that people can subconsciously pick up on and ruins a sale - even if you're only seeing <10% of visitors in that resolution. d) Under payment method you have a floating radio button but no options - I'd remove the radio button, and position the VISA / MC / etc logos into the cart box. e) Showing an SSL certificate and reinforcing security heavily around where users are actually entering credit card info can result in huge gains - more on that here http://conversionvoodoo.com/blog/2010/07/proper-placement-of-trust-logos-can-make-a-huge-difference-in-conversion-rate/ http://conversionvoodoo.com/blog/2010/07/proper-placement-of... Good luck!

tony584 16y ago
Thanks a lot! This is really helpful. You are right, I will definitely look into the 1024x768 scrollbar issue I did not know about that one. All of the other issues are also now on my to-do list. Thanks for the great advice. Cheers to better conversion rates!

paraschopra 16y ago

Your checkout page looks nice and simple. I only have a few tips: a) you can emphasize the total price (by perhaps increasing font or having it in a different color). Also, research has shown that #1 reason of cart abandonment is extra shipping costs. Visitors generally prefer to pay only what they think products costs. So, perhaps you can make that clear on the product pages itself (to set the right expectation). Also, perhaps you can minimize 'Coupon Code' tab and 'Newsletter' tab by default as it is not relevant to checkout.

tony584 16y ago
This is also great advice -- thank you so much. These are things I did not realize when I designed the site. I do feel as if shipping costs are a real killer, I just cannot afford to ship for any less. I actually had someone email me telling me that my shipping was a rip-off and that I should do $1.99 flat rate or free shipping. Truth is, I sometimes lose money on shipping if I'm sending priority across country. Thanks again, I'm going to make these changes and watch my abandonment rate.

mattblalock 16y ago

Just a couple notes I picked up: I don't see any security mentions anywhere. No SSL banner, no BBB, nothing. You could really use some sort of symbol, even a CC symbol would gain some trust. You have a little press, get those mentions up towards the front of your website. Take advantage of that goodwill and trust. Getting the cart contents, or really just a reminder to checkout, to the top or the left navigation could increase conversions. I've found that a thumbnail image of the customers cart contents in the left or right navigation gets the most clicks to checkout. Hopefully you get more awesome advice!

tony584 16y ago
Thanks! This is awesome. I'm sure i can twist drupal + ubercart's arm to make the image preview thing happen. I do get a free SSL banner from Authorize.net so I should definitely sort that out. I've gotten so many good actionable ideas. Thanks a gain and have a great day!