" really the main challenge in engineering" It's a mostly a business problem. Not mostly an engineering problem. Cost, product issues, customer issues, suppor

" really the main challenge in engineering" It's a mostly a business problem. Not mostly an engineering problem. Cost, product issues, customer issues, support issues, IP issues, margins, positioning, partnerships, finance, M&A, staffing - these are all part of the equation. Eng is only one piece.