The weird thing is that there are lots of new things that Apple is in a unique position to make, that people would pay for, and these things aren’t made. Apple

The weird thing is that there are lots of new things that Apple is in a unique position to make, that people would pay for, and these things aren’t made. Apple could make tons of money. For example, they should make iOS devices true companions of Macs, to the point where you can simply use iPhone/iPad as a direct input. (Why they went the 1D “Touch Bar” route is beyond me; it makes much more sense to simply assume people already have great 2D touch screens and find a way to bridge to those.) Then laptops wouldn’t have compromises in multiple areas. Even on the software side. They make money on the App Store but they could make way more money by giving consumers reasons to actually try things, i.e. “try before you buy”, paid upgrades, etc. They have created a software environment where things feel more likely to be scams than useful, which is nuts.