Not just landing pages either. Lots of eCommerce sites take inspiration from Amazon and the likes, despite Amazon obviously having far more audience awareness a

Not just landing pages either. Lots of eCommerce sites take inspiration from Amazon and the likes, despite Amazon obviously having far more audience awareness and the ability to get away with what would otherwise be questionable UI designs. Jakob Nielson says something similar about Amazon here: https://www.nngroup.com/articles/amazon-no-e-commerce-role-model/ https://www.nngroup.com/articles/amazon-no-e-commerce-role-m...