tldr; it is an ad for the authors saas Many people already use Facebook posts to raise awareness, but the effect here is that they mostly get shared within the

tldr; it is an ad for the authors saas Many people already use Facebook posts to raise awareness, but the effect here is that they mostly get shared within their own circles and not necessarily in the location, where it makes sense. With Facebook ads your able to target exactly the people in the search area and ask them to not only keep an eye out for your missing loved one, but also to spread the word. Essentially, you are paying Facebook to show the post to the right people in a timely way. Most of the money goes towards Facebook ads. We take a 10-20% cut for our services.