They failed so badly at the PR around this change that many people overlooked that fact. They still inflicted damage on their reputation. It's kind of like how

They failed so badly at the PR around this change that many people overlooked that fact. They still inflicted damage on their reputation. It's kind of like how the Internet was left with the incorrect impression that Google removed "don't be evil" from their Code of Conduct. (It's still there, now at the end instead of the beginning after a rewording. The new parent company Alphabet has a different but similar slogan; both apply to Google. This is separate question, of course, from any more concrete discussion of Google's current ethics than what their code of conduct says.)