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Its not just the government that has this data, but every intermediary in the non-cash payment chain. Mastercard for example sells its payment data to Google, w
by metildaa 8y ago
Its not just the government that has this data, but every intermediary in the non-cash payment chain. Mastercard for example sells its payment data to Google, who uses it to correlate online ad viewing with in store purchases. There is no way to opt out of this if you use Mastercard, and other intermediaries do similar shady things with your data.
- o-o- 8y agoOoo nasty...
- bjelkeman-again 8y agoIF you can’t opt out of this in EU then it goes against GDPR (actually they must let you opt in). It would be interesting to dig deeper here.
- king_phil 8y agoYou actually can opt out. There is a hidden online form, I saw it once.
- jiveturkey 8y agobut such purchase is untraceable to you as PII. neither google nor mastercard learns the linkage details to the data the other holds, they just learn that data is linked. you can opt out by not using your gmail account as an addres on your mastercard. and i believe there’s an explicit opt out as well. this measures conversion but in a privacy safe way, so it’s actually good thing. the google implementation that is. i guarantee anyone else doing this (i haven’t heard of such though) is leaking data like crazy