The Creature Comforts adverts were a good part of building their name in the first place. The original Creature Comforts shorts, and there weren't many of them,

The Creature Comforts adverts were a good part of building their name in the first place. The original Creature Comforts shorts, and there weren't many of them, were on Channel 4 out of peak hours, on the channel with least viewers in the 80s. Channel 5 and Sky didn't yet exist. Without those 1980s and 1990s ads on the #2 channel daily at prime time I'm not sure the rest would have followed quite the same. So perhaps not surprising they were inclined to do more ads.