>Sometimes you wonder whether growth is really what you want with a company, why do all of those adverts on the back of the legendary Nick Park stuff? Why sprea

>Sometimes you wonder whether growth is really what you want with a company, why do all of those adverts on the back of the legendary Nick Park stuff? Why spread the brand out so thinly and why get the consultants and venture capital in to make the brand go big? The question to me is, given a set of goals and missions what is the ideal scale. I often reflect on a particular essay on organizational scale: "You can drop a mouse down a thousand-yard mine shaft; and, on arriving at the bottom, it gets a slight shock and walks away, provided that the ground is fairly soft. A rat is killed, a man is broken, a horse splashes. For the resistance presented to movement by the air is proportional to the surface of the moving object." - On Being the Right Size by J. B. S. Haldane http://irl.cs.ucla.edu/papers/right-size.html http://irl.cs.ucla.edu/papers/right-size.html