No other manufacturers disclose unit sales numbers. Apple is still selling tons of iPhones because they dominate the top of the market and don’t compete in the

No other manufacturers disclose unit sales numbers. Apple is still selling tons of iPhones because they dominate the top of the market and don’t compete in the bottom, but the market is mostly saturated and now they’re mostly selling replacements to maintain their stock rather than expanding via new markets etc. Most reporting I’ve seen on this suggests Apple expects revenue to shift more toward services and “other products” over time, and they don’t want analysts hammering on unit sales going forward. They’re surely sensitive to this because Apple has always traded at a low P:E relative to their peers and even the market as a whole. IE. everyone has always tends to bet against Apple and expect them to fall apart “any day now.” Considering a substantial portion of their compensation to employees is paid in RSUs it makes sense for Apple to try and get out ahead of the narrative and protect their stock price as best they can.