I'm not sure if we should let the market have a monopoly on deciding what counts as a fair price - there are plenty of instances, though perhaps Apple isn't one

I'm not sure if we should let the market have a monopoly on deciding what counts as a fair price - there are plenty of instances, though perhaps Apple isn't one, in which goods are so clearly overpriced to the detriment of consumers. Food and water in some areas, for instance. My point is that to say something is fair or unfair means that a judgement is being made, and deferring that judgement to "that's just the way it is, therefore it's fair" isn't to say you're avoid making a statement on fairness, it's to say "my view is that fairness is decided by the market price".