4 ms·
He doesn't mention how much more he spent on advertising (lots of mention of a FB pixel for retargeting) and how much he spent on the marketing firm, to just ac
by erohead 8y ago
He doesn't mention how much more he spent on advertising (lots of mention of a FB pixel for retargeting) and how much he spent on the marketing firm, to just achieve $180k more than his first campaign. Especially given they now have a reputation, existing customers etc, I don't think the calculus works out...
- AstroAdam 8y agoI am planning to write another article after the campaign is over with more data. Maybe we would have raised more money on KS and spend less on advertising but there is no way to prove that at this point regardless of what data I share.