I'm actually not against downloading the app. What really grinds my gears is when companies screw up the "app links" in their emails, so that the link opens in

I'm actually not against downloading the app. What really grinds my gears is when companies screw up the "app links" in their emails, so that the link opens in the browser instead of the app, and then they show an "Install our app!" popup. Then I click the install button, and it takes me to the App Store. And then I click the "Open" button on the App Store page, and it brings me to the homepage inside the app, but there's no way to find the content that I was trying to read. This has happened to me more than once, with Quora being the latest offender. I don't mind the broken app links, but at least add a query param to the URL and set a cookie so that you don't show a popup and ruin the experience for your existing users.