"We have the capability to implement almost every conceivable idea and layout. We can create radical, surprising, and evocative websites. We can combine experim

"We have the capability to implement almost every conceivable idea and layout. We can create radical, surprising, and evocative websites. We can combine experimental typography with generative images and interactive experiences.” Depends on the type of website, for example, if it’s a banking or airline ticketing website, my tolerance for creativity for the sake of differentiation is non-existent. I am not passively consuming media, I came to the site to complete a task and want to get it done with the least friction and advertising shoved in my face as possible. Similarly, this is why I’ll never stop using ad-blockers and keep mentally noting which sites employ scummy UX dark patterns so I can spread awareness of alternatives to friends and family-- cause I consider 'dark patterns' both psychological opportunistic and predatory. People use technology as a means to an end, whether to check their savings account balance, chat with friends, or look up information, introducing friction in the form of 'avant-garde' creativity without UX research/data on the impact to usability, is a recipe for disaster on user engagement metrics and revenue stream intimately tracked by upper management to justify continuing to pay the salaries of designers, developers, product/project managers/BSAs, etc. and to keep the lights on at a majority of tech companies (in my experience). Thoughts?