> The non-traditional databases got better and better while Oracle kept doing a lot of the same stuff. Oracle just didn't take the competition seriously, and th

> The non-traditional databases got better and better while Oracle kept doing a lot of the same stuff. Oracle just didn't take the competition seriously, and that's fair enough because the competition didn't deserve to be taken seriously at first -- but now it does, and it's becoming a threat to Oracle's business. Yes, like traditional car companies not taking EV's too seriously, or Intel not taking mobile/ARM too seriously, etc. It seems the older and more established a company is, the thicker their forward-thinking blinders are. "We're king, no one can EVER touch us."